In today’s internet environment, ads that do not immediately “grab” a surfer’s attention will receive “the click of death” as the visitor leaves your ad. An ad on the Web will often receive only a glance. In that split second, a potential prospect has to be enticed into giving the ad a second, deeper look. Here are some basic guidelines for writing profitable ads that pull.
A successful internet ad consists of three main components:
compelling headline
benefits list
call to action
THE HEADLINE
The function of an ad headline is to pull your visitors deeper into the page. If visitors can be enticed into looking deeper into the page, other page elements, such as a benefits list, can guide them toward the action you want them to take.
Ideally, you should be able to explain what your ad is about with a headline of 40 to 60 characters. You will lose visitors with a headline that is too long and complex.
Your headline should stand alone. If you view your headline by itself, does it make sense and convey your message? An ad which begins with a good headline will be sure to captivate a viewer at a single glance whether it is placed on a web […]

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