July 29, 2008

Megastores and Signature Series Products

Gone is the simple hardware store of yester-year, where a nail was a nail and a screw came in a few assorted sizes and lengths. Now, the general hardware store has been replaced by the home remodeling center that offers, among many other things, copper nails and two aisles dedicated exclusively to screws and bolts. At the home center, every type of tool imaginable is available for purchase. Tools may be purchased as single item, or they come as part of a signature series or professional series, for a higher price. People seem drawn to the words ’signature’ or ‘professional’ and are willing to pay more for these products.
When did buying a hammer become such a difficult process? Gone are the days of making quick and simple decisions when purchasing a tool or household item. Today, one can observe people standing with a blank stare before rows of products, paralyzed by the overwhelming assortment of sizes, labels, designs and features. Choices are plentiful and decisions are difficult. There is a signature series for every brand and product on the market promising something better than the competition. This promise keeps expanding and growing […]

Full Article At: KnowHow-Now.com Articles

Tags: diy, do it yourself, replacement windows, home restoration, home decorating

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